Aug 26, 2021 Skrill, previously called Moneybookers, is an online payment service that allows to make transactions at many online casinos. The main benefit of this payment method is complete anonymity. Additionally, it’s easy to cash out the winnings with a Skrill debit card. Payment methods for casino website. To start an online casino one should consider the four main ways: 1. Design and implementation of casino software by your own forces. This way presupposes the whole process of creation, implementing and marketing performed by yourself. This can cost millions of dollars to handle the issue of starting your own online casino by yourself. The first one is direct and complete purchase of the software. This isn't usually available from larger suppliers such as the ones we've highlighted above. Some smaller providers will, however, sell you the entire software package which leaves you free to run it yourself, with no additional fees, and keep all the profits.

Create rich gambling and casino games for land-based, online, and mobile with Unity’s real-time game development platform.

Level up your real-money gaming experiences

Learn more about how you can use Unity to create stunning experiences, with our 2D and 3D features.

Deliver a better gambling experience to your audience no matter where they are

Whether your players are on a casino floor, a mobile device or a desktop, with interactive real-time content powered by Unity, you can reach them all. Unity’s rapid workflows help developers, artists and designers create and deliver that content to your audiences fast, wherever they are.

Unity is the world's leading extensible, end-to-end platform for creating and operating interactive, real-time 3D content. Pricing models are available to fit your development team, no matter the size.

Fully featured graphical editor

Unity provides rich, out-of-the-box functionality for you to create engaging casino games and other interactive content. Its dedicated workflows for 2D and 3D include seamless integration with a wide range of content-creation tools such as Photoshop, Maya and 3ds Max so you can import and update your assets fast.

Unparalleled platform support

Reach the widest audience, with Unity’s support for 20+ publishing platforms, including Windows, Linux, Android, iOS, and WebGL. Unity partners early and deeply with device, hardware and OS providers so you can build once and deploy your content at land-based casinos, on mobile, and on desktop.

True flexibility

The Unity platform is highly extensible and is ready for your current and evolving needs with a powerful C# scripting system, comprehensive API, and extensive documentation. Our source code is also available to all who wish to license it.

Onsite architecture-development assistance

As a licensed gambling customer, we offer dedicated engineering support from Unity gambling-industry experts to ensure your transition to Unity is successful. In addition, you’ll have access to hands-on, in-person training workshops, documentation, online tutorials and more — all to help you help you hit the ground running.

Rapid creation

With its intuitive UI and tools, Unity makes it easy to jumpstart a working prototype and skip spending time on low-level programming. Changes are easy and instant through the magic of real-time, making it easier to create, test and iterate in one interface.

Rich interactivity

Unity includes a robust and well-documented API with access to a complete range of features – such as physics, rendering, and communications – to enable a rich interaction model and easy integration with other systems.

Optimal graphics performance

Our Scriptable Render Pipeline (SRP) provides total flexibility for graphics optimization. The HD Render Pipeline (HDRP) offers world-class visual quality on high-performance hardware, while the Lightweight Render Pipeline (LWRP) maintains responsive performance when scaling for mobile.

A massive catalog of assets and tools

The Unity Asset Store gives you access to a marketplace of tens of thousands of off-the-shelf assets and productivity tools to jump-start your project. These building blocks cut down development time to get you up and running and across the finish line faster.

One of the largest communities of real-time creators

“Unity Developer” is #7 of the top-10 fastest-growing jobs in the US, according to LinkedIn. With an extensive global talent pool centralized on Unity Connect, and the widely recognized Unity Certification program, it’s easy to find skilled and knowledgeable Unity talent to build your team.

With Unity, you can easily create both 2D and 3D gambling games, including reel spinners, poker, blackjack and roulette. You can also produce the full range of traditional video games such as browser-based MMOs, first-person shooter games, racing games, real-time strategy games, third-person shooter games, role-playing games, side-scrollers and more.

Land-based

Unity’s advanced tools for eye-catching graphics, cool animations, and engaging UIs make it simple to spark interest in your games and capture player attention on the floor. And behind-the-scenes, your developers can rapidly create, iterate and deliver.

Mobile

The leading platform for creating and operating interactive, real-time 3D content, 53% of all new mobile games are made with Unity. Developers love it because they can easily build, reskin and launch engaging content that grabs and keeps players engaged, without draining mobile device batteries.

Desktop

For PC games, Unity offers a highly optimized WebGL build option that delivers your rich visuals and high-performance gambling content at native speeds. With one click, you can output to multiple desktop platforms, including Windows, Macintosh, and Linux.

Real-time tools for real-money game development

Learn how Unity's real-time development platform can speed up design, reduce development cycle time, and increase collaboration across teams to easily create real-money games.

Top 5 reasons to invest in a third-party gamedev platform

The gambling industry has evolved significantly due to innovation. Learn the five key areas game development companies should consider when assessing both how they currently build games and how fast, creative, and competitive they want to be for the foreseeable future

Keep your players engaged with stunning 2D visuals in real-money games

Learn from Unity’s experts about our easy and efficient 2D toolkit to create engaging casino games and other interactive content, and use dedicated workflows for 2D.

Request an in-person demo with one of our gambling-industry experts to see how easy it is to build and deploy real-money games with Unity.

Online gambling has always been one of the most lucrative and desirable areas to explore for business owners regardless of whether they have experience in the field. In order to open a successful online casino that will benefit an owner and bring pleasure to customers, one needs to follow the proper sequence of steps paying serious attention to all details. As an online casino software provider, SoftSwiss is glad to share its experience to help future online casino owners avoid common mistakes that may impede business launch, inflate budget or even close the business down.

Step 1. Preparation

a) Legal issues

Online gambling is subject to licensing, thus an essential thing is to think about choosing the jurisdiction and obtaining a license. There are two main venues where it can be done: offshore countries and the European Union countries. Each has its pros and cons – budget, time, reputation. Usually, it takes from a couple of months to a year to obtain a gaming license, for example, 6 months in Malta.

The next step after choosing the jurisdiction is to register a legal entity – a gaming company, opening a bank account, and making agreements with payment system providers which will make the legal and financial infrastructure complete.

As an alternative to this method, there is a white label solution scheme which means leasing of software together with the gaming license and financial infrastructure from a software provider and operating your casino under your own brand but with the ready-to-use infrastructure. Such a scheme protects from excessive legal and banking bothers but involves additional costs.

b) Software

As soon as all legal issues are investigated separately or simultaneously, it is time to choose a professional online casino software provider. While searching the market it is wise to evaluate the price and quality balance. Besides the attractive design and a set of popular games, a quality product shall also include a reliable gaming platform that allows for effective management of casino business and includes the following components:

• CMS
• Player management system
• Bonus and promotions management system
• Game management system
• Payment system management interface
• Cashier system
• Reporting engine
• Support of different roles for administrators
• Affiliate management system
• Anti-fraud system
• Retention email system

The regular software and game updates, hosting, and technical support shall also be part of the provider’s package. Professional suppliers always take the responsibility for the full technical support of the after-launch product operation.

The software package that includes all of the above components might be on the upper edge in terms of costs, but the financial investments are worth it because as a result, you get a reliable partner ready to support you during the whole project life cycle. Be aware of the fact that buying a cheaper solution might result in double spending in the future.

c) Marketing planning

An effective marketing strategy is a key point to online casino success. At this stage, it is strategically correct to make a rigid competitor’s research. First of all, it will provide you with a full picture of the market: who the leaders are, what strategies they use, what return on investment they get, etc. Thus, knowing the game rules allows creating a unique offer that customers won’t be able to decline. Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free. Plan your marketing strategy by adopting the best practices of promotion, advertising, and brand development.

If a company starting an online casino is operating a land-based gaming business, it is crucial to bring the existing clients to play in Internet-casino by offering attractive bonuses and thus developing loyalty and respect to the website. Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view.

The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc. This will help define the best offers on the market and choose the right partners before the website is ready to launch.
At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.

d) Budgeting

Once the costs for legal issues, software and marketing are defined, it’s time to plan your budget. The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible. Don’t plan your budget after setting up the online casino website, plan it before. If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning. Existing land-based brands already have trust.

Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.

At the pre-launch stage, the biggest budget share shall be devoted to software setup in order to provide future users with a quality product. But after the launch, it is vitally important to address half the funds to casino marketing and promotion.

Step 2. Launch

The time frame for an online casino launch depends on both, business owner and software provider. Usually, it takes up to 3 months for the provider to set up the software. It includes website design, platform, and games set up, custom settings, and possible individual features. The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have. Any issue can be resolved if discussed in time.

Besides, the business owner shall timely address the issues discussed above:

• Obtaining a gaming license;
• Opening a corporate bank account and merchant account;
• Making agreements with payment system providers.

Setting legal and financial infrastructure is the task that only the business owner can accomplish. In SoftSwiss we provide consulting services (best options, contacts, etc.) on such points but we can’t guarantee success as the whole responsibility lies on the business owner. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records…

Step 3. Marketing

The secret of the most popular and successful online casino success and popularity is not about the top-notch design or billions of games included. The best online casinos are simply designed and contain 500 games on average at the beginning. The secret is in responsible marketing strategy implemented on all stages of the project. The online casino market is an extremely competitive one: first, it is very hard to break into it, and then it is even harder to take a firm stand. Thus, a company has only one chance to win a fierce race among competitors. Below is a list of points that are vital for any online casino that is planning to be prosperous.

• Positioning – Gather professional marketing team and develop strategic and tactical development phases, announce your goals (business, company, brand), and mission. Determine what niche you would like to step in, how you are different from the competitors, what unique features your casino has, and what steps you are going to make further.

Use only quality games from trusted game providers. You can start your casino with a limited number of game providers, with a focus on games based on HTML 5 technology. This technology allows users to enjoy rich graphics games and enhance the overall experience of playing casino games on mobile devices. At SoftSwiss, among our own high-quality HTML5 games we offer game content from well-known providers, such as Amatic Industries, Microgaming, NetEnt, and we are sure about their quality.

• Prelaunch advertising campaign – Announce your casino, inspire your potential customers to wait for its launch; use all possible methods: online advertising, presentations, publications, etc.

How To Create An Online Casino

• Online casino promotion after launch – Use SEO, online advertising, banner networks. Everything will work in such a competitive market.

• Client attraction and retention campaign – Establish an efficient support service or 24h call-center which your customers can address at any time. Take care of your clients by making navigation through the website: create “How to” sections or FAQs, write manuals on how to play the games, provide demo versions, make everything clear and understandable.
Develop a bonus system, make auctions and entertain and reward your customers all the time.
Remember! Only business owners can establish the right content on the page. The software provider should give you the possibility to work with the content, but not create the content.

•Implement affiliate networks – Develop contacts with partners which will be an impetus to online casino development.

Additional Step 4. Bitcoin casino

Forward-looking online casino software providers offer Bitcoin as an alternative payment system for their solutions. Online casino owners all over the world appreciated such advantages of Bitcoin casino as significant savings on license application costs and monthly fees, increased customer loyalty, fast payment processing and many more.

As an acknowledged Bitcoin casino expert, SoftSwiss would like to recommend all potential Bitcoin casino owners to get a clear understanding of the cryptocurrency, research the peculiarities of Bitcoin gambling, and learn how transactions work by making a couple of bets at an existing casino. Understanding the core of the payment system is essential in business, moreover, it will help to build a strong marketing campaign and further manage the Bitcoin casino. Contact SoftSwiss for professional advice on Bitcoin casino launch.

How To Create An Online Casino Game

Managing an online casino is hard work but with all legal and financial issues resolved in a timely manner, quality software chosen, and a strong marketing strategy in place, it can be successful. The demand for online casinos will increase – specialists predict 40% growth of this market segment in the nearest year. Following all the steps described above will help a newly made online casino to develop sustainably and outweigh the competition. Good luck!

Also, learn how to start an online casino with SoftSwiss.